Analysis Of Children's Clothing Industry In Central Town

Foshan is an ancient and young city, located inchildren's clothing through the organization of creative
south-central Guangdong Province, located in thecompetitions and other activities, both to improve
Pearl River Delta hinterland, east to Guangzhou,children's wear production base in Foshan, the
adjacent to Hong Kong and Macao, location isvisibility, but also the promotion of children's clothing
extremely advantageous. Is a famous hometown ofenterprises to pay attention the role of the brand
overseas Chinese. The rapid growth of economicand quality.
output in 2002, the city's gross domestic productStrategic Analysis of children's clothing industry,
116.866 billion yuan, per capita GDP 35,000 yuan.Central Town
Central Town, Foshan, the rise of children's clothingFoster regional economic brand decided by three
industry in the early 80s of last century, the currentfactors: First, the local economy's industrial base; two
domestic scale more than 6300 children's wearlocal leading economic and industrial enterprise's brand
manufacturers, there are 1 / 4 or more well-knowninfluence; three local government initiative type of
brands of children's clothing manufacturers in southernpromotion and matchmaking.
Guangxi plant or retail outlet is located near the WestAt present, China has completed a number of
. 15 square kilometers area, set up 2300 enterprises,garment industry development and the variety of
products are exported to the United States, Canada,development, market supply of abundant varieties of
Russia and the Middle East and other places, children'sdazzling, the vast majority of enterprises are
clothing brand, "Caramel", "Golden Sun", "Xiaojin like,"concentrated in low-end product, it market road, so
"The Frog Prince", "Angel "and so on, its annualthat has resulted in increased competition in this
output of more than 330 million pieces, annualmarket level, price suppression low. Looking at China's
production value of 8 billion yuan, accounting forcurrent children's wear production layout, the main
31.3% of GDP, children's wear, children's clothinghigh-end brands have been under foreign occupation
industry to reach 32,000 employees.of brand and Taiwanese brands, while mainland China
Shiwan District, Foshan City, in accordance with theis basically in the low-end brands on the market for a
Government's industrial development district tobrutal price competition. Therefore, our children's
implement the "one town, one main" developmentclothing business in this market environment to
strategy, steadily advancing on the town ring size,highlight the price war worries, the only participate in
quantity and quality of children's clothing Town -international competition and take the branding. Just
South Guangxi City development and construction ofstay in the past, materials processing, "for the whole
the West children's clothing. The Kids City, a totalwedding dress" or follow the trend of starting mode
investment of nearly 1 billion yuan, a totalof operation can no longer meet the requirement
construction area of 11 thousand square meters. Bythat long-term development. With the approach of
the end of 2002, Kids City has been built and put intothe international market competition, children's clothing
use, become the country's largest direct sellingenterprises have set up their own brands, both are
children's clothing children's clothing production baseprotected by intellectual property rights, not that bad
and logistics center. Children completed and the city,layout by the tort of "dumb to suffer in silence." At
attracting a large number of domestic enterprises topresent, the apparel will be very happy to show the
invest in the development of children's clothing, whichbrand, be determined to establish a national brand to
to foster private investment played a good role inthe international brands to enter. This is the children's
enhancing the regional influence of children's clothingwear industry in the status quo.
production and radiation effects, to make the city aRing towns children's clothes industries, in production
set of children's clothing production, marketing,scale, already has established the first element of the
display, information and children's clothing designedregional economy brands, that have the industrial
multifunctional business city.base of the regional economy; however, the lack of
Relying on children's clothing industry, where relatedring towns children's clothes children's clothing industry
industries have developed rapidly, the whole industryinfluential brand.
chain, continued extension of the town computerBrands need a cultural package, which has formed a
embroidery, printing, garment fabrics, accessoriesconsensus in the industry. The connotation of a larger
companies are getting stronger and stronger. In orderregional brand deeper, more refined culture, and
to take the road of sustainable development, thepackaging needs. Both domestic and international
town government has invested 10 million yuan, thecultural festival is a good description. Or even
city built with the children's clothing matched the"Watermelon Day", "Halloween" have emerged, and
building area of 26,000 square meters of printing thealso achieved a certain economic and social effects.
city and has been put into use. Printing the city bringsFoshan is a history and culture, ancient and modern
together the 23 printing enterprises, since thecivilization, a new city. Ring towns rely on in Foshan,
establishment of an advanced sewage treatmentand even Lingnan culture, and the Pearl River Delta
systems, better protection of the environment hasunder an atmosphere of modern civilization, there
played a role, in line with modern managementshould be a lot of subjects to refine the regional
concepts.brand children's clothing, Central Town cultural theme.
     Apparel industry has relied on the brand culture at
With the increasingly fierce market competition,home and abroad have been confirmed by the
children's wear, children's clothing business in order tosuccess of many brands in the diversification pattern
elevate its market position, forming an overall climate,of the context of a competitive market, "children's
we need to spread the children's clothing businessclothing culture" is both a novelty and highly strategic
together. To this end, the efforts of municipaland unlimited business opportunities topic.
governments in the ring under the September 13,"China's Rural Children" strategy launched regional
2002, Foshan city, town, Central Kids Association wasbrand is imperative to create children's clothing
formally established by the association of professionalThe status of town for the ring after ring with the
guidance and services, children's clothing industry, theGuangzhou municipal government leadership team
development of ring towns, the overall quality of theinitially arrange with Fashion Designers Association and
The rapid increase, it will play a positive role incommunication, planning out the investigation and
promoting and promoting.diagnosis of the industrial structure, development of
At present, the ring towns are planning to build aring towns "Creating 'China's Rural Children' regional
children's clothing industry in Foshan, Convention andbrand strategy "to develop ring towns" Creating
Exhibition Center. Children's Convention and Exhibition'China's Rural Children' regional brand promotion
Center will provide a more comprehensivestrategy and implementation plan "to support key
environment for children's clothing exchange. On theenterprises, providing technical information to guide
one hand can provide enterprises with products ontargeted offensive strategy, so that the trend of
sale place, convenient to attract customers all overFoshan, Central City, a children's clothing, information,
the country come to order, on the other Conventionculture, place of origin.
and Exhibition Center can also place a variety of