| If you search the internet you will find many articles | | | | able to target ads to particular keywords and to |
| about top tips for Google Adwords however they | | | | target your landing pages to those keywords. |
| are all meaningless if you don't get the first basic | | | | For example if you take a look at this list of |
| step right. | | | | keywords here.mens shoesmens new shoesshoes |
| There is a simple rule that needs to be understood | | | | for childrenshoes for menladies shoeschildrens |
| and once you've got it and applied it to your | | | | shoesshoes for ladiesladies new shoes |
| Adgroups you are in with a great chance for getting | | | | They are all about shoes and as you can see I've got |
| cheaper clicks and higher ad positions. | | | | a mixture of keywords around men's shoes, ladies |
| So what is this rule? I call it Google's Golden Rule. | | | | shoes, and keywords for children's shoes. |
| It's simply this. Google loves relevancy. | | | | If I tried to target my ads and my landing pages to |
| Google has built it's success based on give searches | | | | this list of keywords it's going to be difficult to get |
| what they are looking for and it did this by making | | | | men's shoes, ladies shoes and children's shoes into a |
| sure the search results it displays are relevant to the | | | | single ad. |
| keywords the searcher has entered into Google. | | | | What I really need to do is to take this list and break |
| This rule applies to both Adwords results and the | | | | it down into ad groups. One for men's shoes, one for |
| free search listings as well. | | | | ladies shoes and one for childrens shoes. |
| So if you can make your campaigns relevant you will | | | | My advice to you is take along hard look at your |
| be rewarded by Google with cheaper clicks and | | | | adgroups and try to break them down into small, |
| higher placed ads. In other words create a relevancy | | | | highly related keywords groups. Then right ads and |
| link between you keywords, your ads and your | | | | landing pages for each adgroup that are particularly |
| landing pages. | | | | targets to the keywords in the adgroup. |
| What do I mean by this? I simply mean that the | | | | Now one of the common questions I get is asked is |
| keywords that you are using should appear in your | | | | how many keywords should I have in each adgroup. |
| ads and also on your landing pages. In fact your | | | | And my honest answer is that there is no exact |
| Landing pages should be optimised for your | | | | number. Remember what you are aiming for here. It's |
| keywords. | | | | relevancy. |
| Now you can't do this if you haven't set up your | | | | If you are keeping your list of words highly related |
| adgroups properly. The mistake many people make is | | | | to each other then it's really difficult to see how you |
| that they don't group their keywords into related | | | | could have keywords lists of say more than 20 |
| groups of keywords. Generally they just have great | | | | keywords at maximum. |
| long lists of unrelated keywords in their Adgroups. | | | | So there you have it. Google's Golden rule and how |
| If you've got a great big long list of keywords under | | | | to apply it to your adgroups. |
| one ad group then it's going to be very difficult to be | | | | |