| Did you know that you can improve your customer's | | | | such as a special sale or holiday times, it is key to |
| experience quickly and easily? Through appropriate | | | | clean and organize the store at all times. |
| retail displays and signage, your store will help your | | | | Asking employees to straighten retail displays on a |
| customers have a better experience. Sometimes | | | | regular basis as part of their day to day job duties |
| customers are frustrated when they enter a store | | | | should just be part of a regular routine. If employees |
| because it simply does not meet their needs. It may | | | | help organize retail displays two or three times a day, |
| be poorly organized, or does not utilize proper | | | | for only fifteen minutes at a time, chances are your |
| signage to guide or explain basic information. Helping | | | | store will be very nicely organized and easier to |
| your customers shop means that they will linger | | | | navigate. A little organization can go a very long way |
| longer, and consider shopping for even more | | | | over time. Sometimes after a longer sale, it is |
| merchandise. It may take a little work to create | | | | important to ask employees to stay longer, or come |
| exactly the right "look" for your store - but it will | | | | in early the next day, to organize and ensure that |
| certainly be worth the effort. | | | | the store is at its best. Signage is Key for Good |
| Organization is Important with Retail Displays What is | | | | Customer Service Proper signage is just as important |
| most frustrating to customers is when retail displays | | | | as appropriate retail displays. If products are not |
| are poorly organized. Have you ever been in a store | | | | labeled properly, the customer will quickly become |
| where items have been shoved back into a retail | | | | confused and frustrated. What may seem like |
| display, and they look poorly put together? You may | | | | common sense to you may often be confusing to |
| not be able to find your size, or the color you want. | | | | your customers. |
| It seems as if the store itself does not want you to | | | | Let us take a look at shoes for example. You may |
| shop there without first overcoming mazes, hurdles | | | | believe that grouping shoes by color is most |
| and clutter. Sometimes the retail displays are | | | | effective, and with proper signage, it may be. |
| organized in a way that simply does not make sense. | | | | However, without signs, the customers are left |
| You would think that all of the infant clothing displays | | | | wondering about size, price and even proper |
| would be together, but the infant and toddler clothing | | | | application. Is it a running shoe? A walking shoe? Not |
| displays are all mixed up so a Mom just can't seem to | | | | knowing this simple fact may be the difference |
| find the right sized clothing. | | | | between making a sale, and losing one. If you are |
| Organizing your retail displays is critical. If a customer | | | | having a special sale, signs are so important too. You |
| is unable to find an item, they will then seek out the | | | | can use signs to show what percentage off the |
| assistance of an employee. This absorbs time, | | | | regular price the customer will receive. |
| resources and costly wages, which could have been | | | | Be very friendly and specific with your signs. Retail |
| avoided with proper displays or signage. When a | | | | signs are just like another employee in your store. |
| customer does ask for assistance, if the store | | | | They interact with your customers just as much, or |
| employee cannot direct them to find the item this is | | | | even more than your employees do. Ensure that |
| not only results in a lost sale, but can have a rippling | | | | signs are placed at eye level, in vibrant colors which |
| long term effect as customers may have negative | | | | attract the attention of would be shoppers. In most |
| feedback to share with their friends, co-workers, | | | | cases, with signage, less is more. You often only |
| family members and more. Unorganized retail displays | | | | have the customers attention for a split second, or |
| make it very hard for customers to shop and the | | | | two. Thus, use quick, catchy verbiage and increase |
| end result is a negative impact on your profits. | | | | the font size. When used effectively and with |
| Putting items back properly in retail displays is also | | | | regularity, proper display fixtures and signs will help |
| important. While many stores have had a busy day, | | | | propel your profits to new heights. |