| Beginning with a bang in the last quarter of the 20th | | | | Juicy Couture made its commercial debut in 1994 at |
| century and inexorably extending well into the first | | | | Arleta, California under the leadership and ownership |
| decade of the 21st century, the unremitting societal | | | | of Gela Nash-Taylor and Pamela Skaist-Levy. The |
| emphasis on personal identity and its accompanying | | | | company’s personal wear products retail through |
| personal wear has undoubtedly taken the hot seat in | | | | mega store chains throughout North America as well |
| the area of personal purchases. Juicy Couture has | | | | the overseas. The company is now owned by the |
| been one of the grand pioneers of the personal wear | | | | fashion giant Liz Claiborne with a market net worth |
| market and has since the years of its inception, that | | | | of USD $288 million and continues to expand the |
| is way back in the year 1994, successfully | | | | range of its many personal wear products. In the |
| showcased and marked a highly appealing range of | | | | course of its new ownership and management, Juicy |
| such personal items as sun glares, ladies handbags, | | | | Couture has been popularized by its trademark |
| men’s and women’s purses, costume | | | | terrycloth and velour tracksuits. |
| jewelry, perfumes and kids wear items. | | | | In tracking the success history of Juicy Couture, it is |
| The focused themes that runs through the entire | | | | now obvious that campaign slogans have been one |
| range of personal wear items which are | | | | of the main mind pullers of a captive buying audience. |
| manufactured, showcased and marketed by Juicy | | | | Slogans such as “Go Couture Yourself”, and |
| Couture is Casualness and Personal Identity. Juicy | | | | “Smells like Couture” reflect the mental |
| Couture was one of the first companies to have | | | | preference of a contemporary society which is |
| understood the connection between these two | | | | personal human identity. JC merchandise is |
| evolving human traits and accordingly seized the | | | | authenticated through its genuine labels lie tags of |
| initiative through a brilliant team of artists and | | | | various colors or metal engravings, etc. |
| marketing planners, thereby meeting the personal | | | | Get complete information about Juicy Couture at our |
| demands of an evolving society of personal | | | | online Store, and know more about Authentic Juicy |
| consciousness. Along with this unmistakable trend | | | | Couture, Juicy Couture bracelets and Juicy Couture |
| towards personal identity | | | | Sunglasses. |