Marketing Plan To Upgrade The Brand Children's Clothing

Combined with the animation and put forward theMen learn from terminal mode
concept of living museum, may all be regarded asIn fact, for joining the field of animation in an
China's Brand Children's Wear in marketing an attemptextension of children's clothing, in the CHIC2008
to upgrade on the children's clothing to join handembody the relative concentration of expertise in this
animation has "hundreds of thousands ofAsia's largest apparel show, the animation image of
horsepower, seven divine power" in Astro Boy, isthe exhibition has become one of the highlights
undoubtedly Chinese people born in the 70s cartoonchildren's wear brands, Mickey Mouse, Snoopy and
image of one of the most familiar, but now, "70other cartoon classics Anime characters, and some
after" a chance and only primary school or evenunknown image occupied Kids Museum. Children with
kindergarten children who share the childhooda combination of animation may be regarded as
memories. This stems from animation image andChina's Brand Children's Wear in marketing an attempt
children's wear market, joined the increasingly closeto upgrade on.
integration.In fact, Chinese children's wear companies such
Two years ago, in the 85th Canton Fair, China'sattempts as well. Following the large number of men's
textile and apparel Clothing & Accessories Fair,brands, sports brand presented and begin to build
as a representative of animation children's wear,living museum, Sports City, the most recent period,
children's clothing Atomu the emergence of the sameQuanzhou, one with a lot of children's clothing
name, they were welcomed to a large extent, beenterprises, but also spontaneously made children's
considered to achieve by the animation industries toclothing in the market the concept of the museum of
an extension of garment industry. The creation bylife, ready to enrich the product category and the
the Japanese comic artist Osamu Tezuka, magicalexperiential consumption patterns, to promote
wand image of little robots have been in the clothingchildren's wear market upgrade. The industry believes
covering the field of casual wear for men andthat at a time when children's clothing brand of
women, and children's clothing products, stores aredomestic consumption, high-speed growth period,
located in Beijing, Shanghai, Tianjin, Chongqing,children will be following the men's area, the Fujian
Guangzhou, Nanjing, Chengdu, Hangzhou, , Xi'an andProvince were also a force in clothing.
other medium-sized cities.The highly competitive field of children's clothing,
In fact, not only A Boy and Japanese animation, a lotQuanzhou, children's clothing industry, the first in China
of animation images are joined in slowly into the fieldto build Children's Museum of life, it will help capture
of children's clothing in recent years, animation hasthe market heights. Living Museum in recent years
been imperceptibly guide the children's consumerbegan to rise in the domestic apparel industry as a
awareness. Parents and teachers have found thatterminal sales model. Living Museum is no longer
children began with the animation characters whoconfined to a particular brand of one-class products,
have a more intimate contact. Little 4-year-oldbut in order to enrich and serialization of products to
kindergarten in Chongqing City, Baolong the Taipan,attract consumers, to promote the one-stop,
wearing a Sasakuma small shirt, dirty clothes,experiential consumer ideas and lead the appropriate
obviously, but he was reluctant to come off. Littlelifestyle and consumption patterns .
mother said: "are watching TV to learn, some timeAt present, Fujian Province to send clothing section,
ago that Blue Cat, now Sasakuma." Lele children tothe seven wolves living museum more forming. 7
bear, Spider-Man and other cartoon characters aswolves living museum's bewildering variety of
their idols. It is to seize the children of thisproducts not only have seven wolf men's multiple
psychology, business would derive from the animatedsub-series products, but also including women's and
film and a series of products.children's clothing. At the same time living museum
In recent years, to launch a group of film andalso introduces fitness, beauty, food, and guide
television animation animation image and the earlierconsumers to fashion consumption patterns.
protagonists, are increasingly becoming the children's"We want to build a 'cartoon carnival' and seven
favorite, especially in the last few years have seenwolves living museum is a similar concept," Lin
the Crayon Shin-chan, Teletubbies, Transformers,Wei-sheng, Wan Tai Sheng ready to "Cartoon
etc., are affecting the child their demeanor, as well asCarnival", the company has the right to use Altman,
ideas about consumption. Some parents said, whatPowerpuff Girls, rogue animation image of the rabbit,
the animated hit film on television, then the marketetc. through "string loaded" approach, all included in
will have the appropriate product to sell, and thesethe inside, "different cartoon characters may have
are often expensive brands of clothing. The earlydifferent fans, like Altman is a little boy's idol, even
childhood education sector have also that "the kids atby the little girl Powerpuff Girls welcome, We put
home, apart from playing with toys, is to seethese brands into one, will be able to meet different
cartoons, they are particularly vulnerable to theconsumer needs. "
impact of animation, Dressing like to use them toIn the company's plan, "Cartoon Carnival" is not just
identify things, while the cartoons where theto sell children's clothing, the child will eat, drink, play
protagonist they are most often recognized. "music in the form of integration, to promote the
In fact, many animation image are winning recognitionconcept of a happy life, to educate consumers to
from the audience began to embark on an extensionthe health of children learning and healthy
of the road product in the field of children's clothingdevelopment philosophy. Zhao, chairman of the Green
brand the more obvious examples is to developRiver, said the company is preparing to despair tick
animation image of the corresponding brand children'sproducts that further extend the brand. At present,
clothing and so on.the despair tick has small children's clothing, infant and
Already have more than one authorized by thechildren's clothing, children's shoes and other products,
animation image of the Cosmos Sheng Jinjiang shoesand then, despair tick brand image will continue to be
and apparel company, is still in the plan to create aextended to bags, toys and other areas of children's
cartoon image of the self. Lin Wei-Sheng Sheng,products.
general manager of Manhattan, said this year's"These products may not be extended out of our
preparations for the introduction of a South Koreanown doing, may authorize the production to others,
Wan Tai Sheng cartoon image of comparable Bear.our goal is to make the brand so deep, be thorough."
However, the Cosmos Sheng Xiong will beZhao-ho says. At the same time, the company also
comparable to re-create, capture into line with China'splans to build the same as the Cosmos Sheng
themes and the Chinese elements in a new animated"integrated" type of sale terminals, despair tick living
film. "museum of children's clothing has been prepared and
Although we have many well-known brands to grantthe cost of living museum can see not only children's
the right of animation, but after all, is not their own.clothing joining products, will also have a wealth of
The Bears invested heavily in preparing to create achildren's products, the company point of sale
comparable, that is, want to have their own cartoonterminals goal is to build a children's consumption of
brand." Lin Wei-Sheng said. Compared with othergoods kingdom.
brands start from the animation industry, and thenProfessionals in the industry believe that the current
extend to the way the field of children's products,children's clothing brand of domestic consumption,
children's clothing company in Quanzhou, anotheralthough the peak, but the long-term large foreign
Green Garments Co., Ltd. against its Daoxing of.brands occupy the domestic front-line market,
Company believes that, at present, the companycoupled with a number of foreign trade enterprises
joined the brand children's clothing brand despairare turning to children's clothing for sale in the
despair tick tick Bear deeply loved children, Green isdomestic market and increased competition. Fujian,
also preparing to fight despair caused by a tick bearsZhejiang and other men's clothing section in the field
the image animation to further enhance visibility. It isof battle years later, also began to spread to the
understood that the near future, Green plans tobrand children's clothing industry. "Quanzhou basis of a
invest 1 million, and Golden Eagle cartoon cooperationgood children's clothing industry, the next step is to
to despair tick Cubs as a prototype, creating anenhance the operation of the brand." In fact, not only
animated, cartoon Golden Eagle will be responsible forin Fujian, children's clothing combined with the
a nationwide satellite television and on satelliteanimation and put forward the concept of living
television to promote the film.museum, is a very good try.