| The children of the baby boomers are now having | | | | infant wear. It has become the one stop solution for |
| babies of their own. Naturally, those children are | | | | parents in a rush. Get toys, diapers, clothes, anything |
| often having more than one, and so mathematically it | | | | else you could possibly imagine an infant might want |
| makes sense that the baby boomers are now longer | | | | or desire, and it is thriving in this second generation |
| the largest portion of the United States population. | | | | of Baby Boomers. Taking its cue from Babies "R" Us, |
| Instead, it is their children. This notable shift in | | | | Wal-Mart released the "Child of Mine" label as well as |
| population has created a massive trend toward | | | | many other department stores picking up premium |
| clothing for infants and children. Celebrity mothers | | | | national infantwear labels. These powerhouses are |
| dress their kids in all of the latest styles, and so it | | | | finding ways to provide extremely cheap solutions |
| filters down to the public with Baby Gap and more | | | | for kid's clothes. |
| toddler stores in malls than ever. Children's clothing is | | | | However, the expensive, high-end, baby boutique |
| in a major growth category for many retailers, and | | | | market is also flourishing. As a result of the wealth |
| more of them are coming on board the kid's clothes | | | | produced by the baby boomers, their children have |
| train. | | | | more money to spend on their kids. Upper crust |
| The Gerber clothing line has been added to the list by | | | | boutiques for children are opening all over the United |
| the major department store, Sears. It brings a | | | | States. Celebrities and other cultural elite are spending |
| "mix-and-match" collection of clothing that is both | | | | an obscene amount of money to keep their kids in |
| cute and practical. Sears hopes to increase their | | | | style, and retailers are taking advantage of the |
| market share by pushing this new line of children's | | | | opportunity. |
| clothes. Both Sears and JCPenney use gift sets to | | | | Now is a great time to get into child and infant sales. |
| move their products. It is commonly known that | | | | There has never been such a market of people with |
| baby showers are responsible for much of the kid's | | | | such vast resources to support this kind of sales. If |
| clothing that is purchased, and so these major | | | | your store or department has not already |
| departments are focusing on gift giving to sell their | | | | investigated children's clothes, consider this venture, |
| new children's clothing lines. | | | | as it has proved an incredible source of sales revenue |
| Babies "R" Us is also a massive retailer of kid and | | | | for many small shops and major companies. |