| Giorgio Armani was born in Piacenza, Italy. He | | | | $1950 in New York! |
| originally trained in medicine and then went to train in | | | | Armani Jeans is the by far the most popular brand in |
| photography. Unfortunately Giorgio in 1957 was called | | | | the UK with sales extremely high in both London and |
| up to do National Service with the Italian army as | | | | the North West (particularly Manchester & |
| was compulsory for all Italian nationals at the time. | | | | Liverpool). The most poplular styles are the J16 and |
| After 3 years of national service Giorgio started his | | | | J31 range which retail for over £120 in |
| career in the fashion industry by joining well known | | | | boutiues across the UK. |
| Italian fashion house called Nino Cerrati. He worked at | | | | Armani Junior features clothing for children in both |
| Nino for just under 9 years until 1970 and left to | | | | male and female. |
| work as a designer for himself. However, it wasn't | | | | Emporio Armani was introduced as part of the brand |
| until 1974 that he set up the Armani brand. | | | | as a youthful inspired line that markets to young |
| Since then a number of alternative Armani labels have | | | | adults. The success of this brand in the USA has |
| been conceived, each with a difference. | | | | been exceptional and continues to be the best seller |
| Armani Exchange was intially created in 1991 to be | | | | in the USA. Nowdays this is the least expensive of |
| Armani's inexpensive range and was soon very | | | | the Armani range. |
| popular with the masses due to how cheap the | | | | Armani Collezioni is aimed at young high fliers and |
| products were. Interests grew at such a rate there | | | | professionals. Popular within the city of London as the |
| is now 63 boutiques in the USA and 47 internationally. | | | | collection is workwear such as tailored suits, it is the |
| Prices for Armani Exchange have rose steadily over | | | | most expensive of all the brands. |
| the years since 1991 and it is no longer as popular as | | | | Along with all the other designer fashion houses |
| it initially was. | | | | Armani now has a cosmetics collection which forms a |
| Armani Casa is a collection of furniture and home | | | | significant part of the turnover of the Armani brand. |
| furshings which shows how succesful the Armani | | | | This includes the skin care range and fragrance range |
| brand is. Recently an Armani arm chair sold for over | | | | including male and female range. |