The History of Colin's Jeans Brand

The history of made to measure jeans by Colin'sCooper, Matalan and Liz Clairbone. In 1998 a factory
started in 1983 when a Turkish businessman Nurettinoccupying a space of 35.000 square kilometers was
Eroglu and his four brothers established a smallopened, followed by the largest denim clothes
garment manufacture called "Eroglu Holding". Originallymanufacturing factory in Europe opened in 2003 and
the factory produced coats and down jackets, but inoccupying a space of 45.000 square kilometers,
1986 the first jeans were manufactured there. Thatcapable of producing 17 million of clothes pieces a
year the trademark "Kulis" was introduced. Theyear. In 2005 Eroglu Company Group bought one of
production grew and by 1992 the companythe biggest jeans brands in Europe "Big Star",
manufactured 1500 pairs of jeans a day. The brandfortifying its positions on the world markets.
was that year renamed and called "Colin's Jeans". TheToday the company is represented in 33 countries
first sewing factory occupying a space of 10.000and has more than 24.000 employees. The brand
square kilometers was opened.produces men's, women's and children's clothes and
In 1993 the company begins to export its jeanseach season introduces more than 2000 models of
abroad. Today Colin's Jeans are sold in the USA,customized jeans for the new collection, following the
Western and Eastern Europe, Russia and Middle East.latest trends of the world fashion. Colin's represents
Colin's Jeans brand has chosen the right marketingan entire production cycle, including draft designing of
strategy from the start. Unlike other Turkishjeans models, construction, curve gradation, sewing
manufacturers of denim, Colin's Jeans brand didn't tryof clothes pieces, packing and delivery of ready
to copy jeans models produced by world establishedgoods to the customers. The most progressive
companies. Instead of this the brand madetechnologies of processing and dye are used in Colin's
inexpensive clothes of good quality and advertisedJeans manufactory.
for its own trademark. This policy contributed to theThe product range includes jeans, denim jackets,
success of the brand all over the world.shirts, skirts, waistcoats, dresses, shorts, overalls, as
By the end of the 1990s Colin's Jeans already had 11well as cotton and knitted wear like tops, T-shirts,
shops in Turkey and 6 shops abroad. The brand alsosweaters, smocks. Colin's also continues to
introduced a new more expensive denim line calledmanufacture outer garments, coats and jackets.
"Loft". In 1997 Central Office and trading centerClothes for children and various accessories also
Marka&Marka in Istanbul were opened. According tobelong to the product palette of the company.
the conception Marka&Marka Eroglu startedThe brand now has 300 shops in Turkey and more
production for the leading world manufacturers ofthan 1000 abroad, thus becoming a rightful
custom tailored jeans: Levi's, Calvin Klein, Tommycompetitor of the leading world denim brands.
Hilfiger, Lacoste, Next, Polo, GAP, Ralph Lauren, Lee