| Payless is a leading shoe brand company which | | | | year 2005. The outlets were revamped and the |
| started out in 1956. The company has its | | | | brand logo also was changed to make it look more |
| headquarters in Topeka, Kansas. This retail industry | | | | hip, thought the trademark orange was still retained. |
| not only sells shoes but also deals in accessories and | | | | The new logo came into force on June 27 2006. |
| hand bags. Payless shoes are termed as the largest | | | | The company has had its share of ups and downs as |
| company when it comes to footwear for the entire | | | | well. Payless Shoes Company has been under critic's |
| family in the entire western and northern part of the | | | | scanner too many a times due the company's |
| globe. Payless shoes has its stores in the entire unites | | | | strategy to open up stores in historic buildings and |
| states and beyond the country it has stores in the | | | | then changing their facade into something completely |
| Caribbean countries, Canada and one in Japan as well. | | | | hip, this completely changes the look of the building |
| They are market leaders when it comes to shoes in | | | | and strips it off its character. Like a leading website |
| the U.S. | | | | states, "Payless is a notorious abuser of historic |
| One in every 10 shoes for adults is a Payless shoe | | | | buildings". The company had to witness a sag in its |
| and one in every six shoes for children is another | | | | performance in the year 2005 under pressure and |
| Payless shoe. Critics have noted that the stores of | | | | competition from another leading company Wal-Mart. |
| shoes resembled wholesale marts and were not | | | | The critics termed them as some of the ugliest in the |
| particularly suited to draw in customers who would | | | | market, this then led to the subsequent revamp of |
| like a good display first before them, before they like | | | | the stores and the company as a whole. The |
| the actual product. The big heads in the company got | | | | company saw a significant merger with Stride Rite at |
| thinking and came up with innovative design | | | | a price of $20.50 per share. Its name was then |
| alterations in the company looks. Major changes in | | | | changed into Collective Brands. |
| the design of the retail outlets were taken up in the | | | | |