| In the little girl’s clothing and baby girl’s | | | | girl’s clothing through the eyes of little girls. The |
| clothing industry there is a distinct trend that has | | | | label is manufactured in China and Australia with a |
| grown to glorious proportions over the last couple of | | | | mid-price range tag; expect to pay around $50-$90 |
| years, the demand for designer clothing for baby girls | | | | for a girl’s designer dress, $40-$60 for tulle skirts |
| and toddler girls that are individual and unique in | | | | and $30-$50 for tops and tees. |
| nature. | | | | Another successful women’s clothing designer to |
| This trend in the little girl’s clothing industry has | | | | make the move to designing little girl’s clothing is |
| seen a shift away from mass-produced girl’s | | | | Collette Dinnigan who was inspired to design a range |
| clothes, as discerning parents reach for the nostalgia | | | | of little girl’s designer wear after giving birth to |
| of their own childhoods and edgier design aesthetics, | | | | her first daughter. Dinnigan’s toddler girl’s |
| and embrace the offerings of little girl’s clothing | | | | clothing range has a ‘bohemian spirit’ style, |
| designers who develop products in line with their | | | | trying to deliberately avoid the ‘girly-girl’ |
| passions and self-expression. | | | | effect. Most agree that Dinnigan’s little girl’s |
| Various themes encapsulate the individualistic style of | | | | clothing range is beautiful without being too fussy, |
| independent little girl’s clothing designs: retro, | | | | with not a teddy bear in sight. |
| vintage, whimsical, with emphasis on detail and | | | | Shopping for baby girls clothing for her daughter, |
| finishing, historical or period influences, and strong pop | | | | Dinnigan found difficulties finding designer clothing that |
| and street culture references, in addition to a distinct | | | | was contemporary, original and beautiful, clothing that |
| move towards products made ethically, and without | | | | her daughter could wear from day to day. This |
| the use of chemicals. | | | | inspired Dinnigan to design her own range of little |
| The boom in little girl’s designer clothing is why | | | | girl’s clothing with a touch of nostalgia, originality, |
| established fashion designers in the women’s | | | | and uniqueness that Dinnigan bought to her |
| fashion industry have started to take note and | | | | women’s clothing lines. For any of us as an adult |
| begun their own distinctive little girl’s clothing | | | | who has dreamt of owning a Collette Dinnigan original, |
| labels. Renown designer Fiona Scanlan recently made | | | | it is achievable for our little girls, prices start at |
| the move from designing women’s clothing to | | | | around $80.00 for a dress. |
| little girl’s clothing and baby girl’s clothing. | | | | High end designers such as Fiona Scanlan and Collette |
| After leaving ‘Scanlan and Theodore’ Fiona | | | | Dinnigan have entered into a very lucrative market, |
| was looking to start her own designing business and | | | | children’s clothing is worth 1.6 billion per year in |
| decided designing girl’s clothes and baby | | | | Australia with the little girl’s clothing and baby |
| girl’s clothing was an industry in which she could | | | | girl’s clothing sectors making up 8.2 million. The |
| find her niche. | | | | girl’s clothing industry is attracting a breed of |
| Her label has soured to popular heights within the | | | | parent, who is accustomed to working and buying |
| toddler girl’s clothing market. The label is a | | | | quality goods, when it comes to their little girl’s |
| mixture of softly finished clothes and dress-ups for | | | | clothing parents still do not want to compromise on |
| little girls aged 2 years to 8 years. Fiona believes her | | | | quality and style. |
| success has been to approach designing little | | | | |