Zhejiang Village Kids Weaving Industry-The Secrets Behind The Market Coverage Of 98%

  "In 2008, Zhejiang, where children's clothingindustry alliances, cultivating an international brand,
industry, in fact weave is better than expected, isdriven by big brands of small brands; improve
three years, production and sales situation in the bestenterprise capability of independent innovation,
year." Wuxing District, Huzhou City, Zhejiang Province,enhance industrial chain center of gravity; engage in
said Wang Zhili Town, weaving where children'smore national events.
clothing has been such a success, mainly because theShe also said that the main weaving where children's
weave where the domestic market over the yearsclothing sold in major wholesale markets in the
are mainly products are mainly mid-market positioningcountry, the current main objective is to consolidate
accuracy, the product a wide area. Through adomestic and low-end market, and cater to the
complete industrial chain and function of a sounddomestic second and third line cities, particularly those
industrial clusters in the co-woven children's wear indue to "Go West" and other residents of the
the domestic market, where coverage reached 98%.reasons for Er Shi This substantial increase in the
Be completed within 100 meters radius of supportingcentral and western urban and rural markets.
industries"Children's clothing to upgrade" The pace is not idle
At present, the weaving town has formed atime
children's clothing accessories from the surfaceFor weaving where the first half of 2009 children's
design, printing, embroidery, buttons to the garmentclothing industry cluster development, Wang summed
manufacturing a complete industrial chain, in the 100up in one sentence, weaving where children's clothing
meters can be done within a radius of supportingindustry development trend of stable and a slight dip
industries. Zhili head of a children's clothing, forin a "more than three a flat" situation. "More than
example, if a customer fancy a new, from samplingthree" refers to the growing number of children's
to the mass production as long as 2 to 3 days.clothing business, production increased, the spring
Zhili Kids clusters to have the 5812 children's clothingincrease in product inventory, "a level" is the price
company, registered trademarks, 414. Children'sstable.
clothing products are mainly concentrated in theWang said that to achieve the "raising advantage,
cowboy type, leisure classes, sports classes such astake the lead in development", and further cultivation,
woven fabric products, fabric for the middle andprosperity, and to enhance children's clothing industry,
low-made fabrics; main domestic middle and lowwhere weaving, weaving town has carried out mainly
market price of 50 yuan to 200 yuan between; mostfrom 6 "to enhance children's clothing Year" activities:
enterprises to adopt the way agents wholesaleFirst, the town government from time to time in
markets in major cities across the country sell theirorganizing the media brand enterprises and focus
products.group interviews, using traditional media combined
   Shanghai today Tong Wang Fashion Co., Ltd.with the modern media propaganda tool, to
was among the first companies to enter children'seffectively ensure the weave where the continuity
clothing science and technology park, but also weaveof children's clothing to enhance visibility. At the same
where one of the local large-scale children's wear.time, the town government has also declared
Tong Wong this brand is well-known brands in theprovincial famous trademark enterprise, brand-name
secondary market, you talk about industry clusters inproducts for enterprise reporting children's wear
the enterprise, its brand, people think that industrydesign patents to protect the enterprise toward a
clusters in the enterprise has the advantage of moredistant goal.
efficient use of the whole industry chain, as opposed    Second, the weaving had sought through a
to not in industrial clusters in companies, the costvariety of channels to increase the learning ability of
advantage even greater. Secondly, the use ofenterprises to actively discuss the exchange of
weaving where children's clothing "brand" effect issuccessful enterprises and business operation and
conducive to rapid growth of our brand. In addition,management of ideas and excellent management,
with the weaving where the growing popularity ofthereby enhancing the enterprise's core
children's clothing, bidding agents for years iscompetitiveness.
increasingly easier to weave. As long as the product    Third, the town government of quality
is good, allows agents to earn money, someonechildren's clothing through training courses, the
would come to getting goods.technical backbone for enterprise training, to enable
Focus on the development of corporate brand Baothe enterprises to improve quality awareness,
Tuanresulting in a fundamental guarantee for product
In the consolidation of domestic and low-end market,quality.
Zhili made the transition to upgrade to high-end    Fourth, be prepared to weave where there is
market, the pace of march. It is understood that inno room for complacency in the children's clothing
order to weave town has created an innovationcompany already has 98% market coverage,
center for children's clothing for the operation ofchildren's clothing enterprises to actively weave
institutions of public service platform. Among them,through the establishment of the city where Chinese
design center, testing center, training center,children's wear to expand market share, and strive to
exhibition center and information center for children'sbuild with children's products, mainly professional,
clothing enterprises to provide all kinds of specialmulti-function, a one-stop modern business market.
technical services. These measures vigorously    Fifth, we weave through the design
promoted children's clothing companies from imitatingcompetition where, selection of outstanding designers
zhili model to independent R & D-type shift fromand other activities to develop their own excellent
OEM, brand-name, no license to own brand of changedesigner, weaving through the platform inside the
to enhance the brand a step further forward.building to enhance children's wear enterprises for
Resolved upstream "problem", the lower reaches ofindependent innovation.
the "problem" is also weaving where children's clothing    Sixth, in the broad domestic market share at
must face an issue. Wang told reporters, children'sthe same time, weaving where children's clothing
clothing company has only to focus on brandthrough foreign trade and domestic trade pronged
management, joined forces, Bao Tuan developmentapproach to look set on a broader international
can become bigger and stronger. Weaving townmarket.
government should be done: through the creation of